(See images below post)
Modern digital marketing tools are available to everyone. In fact, most are free—you just have to know how to use them.
Perhaps the most important of these free tools is Google Business. Think of it as your modern-day Yellow Pages, but the ads are free, in full color, and interactive, featuring images, links, reviews and more. You will get found on Google, and potential customers can see everything about your business, even if you don’t have a website.
No website? No problem.
Let’s take a look at an example using one of my clients. Say you need to find an attorney in your neighborhood who speaks Spanish. I live in Bayou St. John, and a quick search for “attorney spanish speaking near me” brings up several listings, and my client, J. Casey Cowley Attorney At Law, comes up second in the organic map results (not counting the first listing, which is a paid ad). Some companies spend thousands of dollars to achieve such high organic search results (organic meaning non-paid). This client did it for free.
Even without a website, the firm still has an impressive online presence. Potential customers can find the location on Google Maps, see hours of operation, a picture of the office building, read customer reviews and more. The listing is free, mobile friendly, and you can update the information at any time—which is important because Google gives preferential search results to those who keep their online presence updated.
What if I work from home or don’t have a physical location?
One great Google Business feature is the service area. You don’t need a brick-and-mortar store to have a listing. You can hide your physical address and designate a service area, which means a home-based electrician can have a listing letting customers know that they serve anyone within a hundred-mile radius while hiding their home address from the public.
Google’s criteria for getting found seems to change daily, but they are really trying to level the playing field for everyone. If you create your own listing, be as truthful as you can. Fill out all of the information, ask your happiest customers to leave reviews, and upload a few photos. You can even create “posts,” which are small articles you can use to detail your services.
I am here to help!
I set up Google Business listings for clients all the time for a very low cost. Contact me for more information.
About Jon Hébert
Every day I help musicians, entrepreneurs, artists, small businesses & other design agencies with their branding, digital marketing, website development, creative writing, social media management & more.