The Website Refresh: Or Why You Don’t Need A New Website Just Yet
Recently, a client asked me for a quote on a website refresh. They also requested that I compile a few facts and figures to help convince upper management of the benefits. For example, did you know that 75% of website users judge a company’s credibility based on its website design alone? (Stanford Web Credibility Research)
If you need a new website but the task feels overwhelming, a simple refresh is a proven way to update your site without breaking your budget.
Website Refresh Benefits:
Your website is often the first impression potential customers have of your business. In today’s digital landscape, a modern, high-performing website is essential to maintaining credibility, improving user engagement, and driving conversions. A website refresh isn’t just about aesthetics—it’s an investment in your business’s growth, credibility, and revenue. By modernizing your website, you ensure a competitive edge, increased customer engagement, and long-term success. Read on to learn how a design refresh will provide measurable benefits for your business.
1. First Impressions & Credibility
75% of users judge a company’s credibility based on its website design (Stanford Web Credibility Research).
It takes just 50 milliseconds (0.05 seconds) for visitors to form an opinion about your site (Google Research).
A modern, professional design increases trust and reduces bounce rates.
2. Increased Conversion Rates & Revenue
A well-designed user interface can boost conversions by 200%, while better UX design can increase them by up to 400% (Forrester Research).
38% of visitors leave a website if it has an outdated design (Adobe).
A one-second load time delay can result in a 7% drop in conversions (Akamai Research).
3. Mobile Optimization for Today’s Users
Over 58% of all web traffic comes from mobile devices (Statista).
61% of users won’t return to a site that is not mobile-friendly (Google Research).
Google uses mobile-first indexing, meaning non-responsive designs rank lower in search results.
4. Improved SEO & Search Rankings
Websites that load in 1 second convert 3x better than those loading in 5 seconds (Portent).
Google prioritizes Core Web Vitals (speed, interactivity, stability) for rankings (Google Search Central).
Updating site structure and content can increase organic traffic by 113% (HubSpot).
5. Competitive Edge & Industry Standards
57% of users won’t recommend a business with a poorly designed website (Adobe).
Businesses that invest in modern website design outperform competitors by 219% (Design Management Institute).
Companies with strong digital branding see a 23% revenue increase (Forbes).
6. Increased Engagement & Customer Retention
Modern, visually appealing designs see a 20% boost in repeat visitors (Neil Patel).
Personalization and improved UX can increase engagement by 80% (Econsultancy).
Consistent branding across platforms enhances trust and loyalty.
About Jon Hébert
I’m a former newspaper editor, radio DJ, art director, and rock n’ roll front man who ventured into graphic design as a hobby. After receiving my art and design degree from LSU, I worked at several marketing firms before opening Jon Hébert Creative in 2003. I’ve since helped hundreds of clients with their graphic design, digital strategy, storytelling, and more. I’m also a musician and writer.
Created without the use of AI.
