Use the right font for the job
Today I’m continuing the conversation about fonts with a short lesson on how to pick the right font for the job.
If color lends emotion to your piece, and design elements such as photography lend visual impact, then fonts give character. They also impart meaning and context.
As you can see below, fonts can be: Thrilling. Playful. Serious. Emotional. Denote old times. Denote the future.
They can range from wild and free to ultra clean and organized.
As an example, using a cutesy handwritten font for a thriller book cover isn’t the right feel. You need a font that is sleek, tall, and modern.
You also don’t want to use a rave font for a farmer's market flyer. The simple, more friendly font on the right flyer is better suited.
Make sure your font is appropriate to the piece, and backs up the concept and emotion you’ve set in place with your color and design element choices.
(Slides are taken from my online workshop Graphic Design Essentials. Interested in the workshop? Read more here.)
As always, Happy designing!
Jon
P.S. I am available for one-on-one consultations and instruction in graphic design and all things marketing. Contact me for more information.
About Jon Hébert
I’m a former newspaper editor, radio DJ, art director, and rock n’ roll front man who ventured into graphic design as a hobby. After receiving my art and design degree from LSU, I worked at several marketing firms before opening Jon Hébert Creative in 2003. I’ve since helped hundreds of clients with their graphic design, digital strategy, storytelling, and more. I’m also a musician and writer.
Created without the use of AI.
