Recently, a client asked me for a quote on a website refresh. They also requested that I compile a few facts and figures to help convince upper management of the benefits. For example, did you know that 75% of website users judge a company’s credibility based on its website design alone?

Today I continue our discourse in design with a lesson on font hierarchy.

Though I never use AI to write my newsletter, my workflow has no doubt benefited from using this tech.

With modern software like Shopify, most of the work of setting up an online store is done for you. And with a little guidance, your online shop can be up and running in no time.

No matter if I’m building a website, designing a business card, or crafting the perfect social media post, I avoid using certain fonts at all costs.

No matter if I’m building a website, designing a business card, or crafting the perfect social media post, I avoid using certain fonts at all costs.

Today we look at taking better pictures with your phone. With a few non-technical tips, you can use your phone to take stunning photos.

Have you ever looked at your website homepage and thought, this can be better, but I don’t know how to improve it. Or, have you ever run across an exceptional website and wondered, how did they design that? Today we’ll take a look at how to optimize your homepage for the best user experience.

Today I’ve got a short and sweet email with a list of image and video resources you can use for your next website, business card, social post, and more.

Allow me to upset every restaurant chef in the world with the following statement: Stop making me peel shrimp from their shells in your restaurant. Keep reading to find out how this relates to functional website design.

I’ve signed up for a lot of newsletters, but one of the best in my opinion is Jane Friedman’s ‘Electric Speed.’ It’s written by a writer and publishing industry professional for other writers and professionals, and shows the power of crafting effective communication for the right audience.

Known by several other names such as negative space and active white space, using this technique effectively can help glue your design together, give the eye a space to rest, and create visual harmony.

Though the strategy each business uses will be unique, some basic tenets remain constant. Whether you’re a guru at social media marketing or just getting started, remembering the basics can help strengthen the foundation of your campaigns.

Have you ever had to design something—a business card, social media post, or landing page—but didn’t know where to begin picking colors? Well, this post is for you.

If you’re paying attention to modern marketing trends, you might have heard the word storytelling thrown around.

If you start paying attention to designs around you, you’ll notice certain combinations of what are called complementary colors.

If content marketing had a mantra, it would be create, share, repeat. But content marketing is more than just sharing about your products and services on social media, on your blog, or in your newsletter. It’s about creating and sharing content with strategic intention, educating and entertaining current and potential customers, and positioning yourself as an expert in your chosen field.

Using color psychology is a great way to ensure your designs communicate the message you want to send on an emotional level. The next time you pick a color for your design, whether it’s a landing page, brochure, or business card, pick a color with intention. You’ll be more confident that the design you present makes its intended mark.

Here are the best tools you can leverage today to enhance your digital marketing. The ideal strategy uses all of these elements in conjunction, and they work best when further combined with captivating storytelling and bold, inventive graphic design.