It is a New Orleans Tuesday in the latest year of change. People, the weather, the city... everything seems to be shifting, and questionably for the best. I spend my days working as a freelance creative, handling everything from website and logo design to naming bands, writing books and producing music. Freelancing is an ideal life if you can make it work. There is success to be found, unless the industry you are in starts a steady downward turn like mine has been for the past several years. I am feeling it in the pocketbook, but I manage to make it through because I do good work and have repeat clients that I am eternally thankful for.

Two of your most important marketing assets these days are your website and email list. Hopefully, you are using an email newsletter program with a sign-up box on your website, and you are sending out monthly emails to your customers. If you aren’t taking advantage of your email list, now is the time to start. Let’s talk about the best ways to leverage these marketing tools.

Media decks, slide decks, pitch decks, media kits, EPKs... No matter what you call it, this vital marketing tool is becoming popular among businesses, corporations, entertainers, influencers, musicians and entrepreneurs. Many of my clients have been asking for this product lately, so I thought I would write about them and share why they are such an effective marketing tool.

The song list is perfect, the band is tight, and you’ve made it through your first set of gigs—now’s the time to start promoting your new project! In this series of articles, I’ll break down the essential components of marketing your band, namely your EPK, website, album designs and overall branding. This advice works for songwriters, solo artists, bands, and any artist or entrepreneur looking to promote themselves.

One of the first decisions in any design project is picking an appropriate color palette. The colors you pick influence the mood of your brand and evoke emotion in your customers. With that in mind, let's take a closer look at color basics along with a few personal tips and tricks you can use to make your next design work like magic.

If you are like everyone else, you are using your phone daily to search and find businesses that fit your needs. If you are not like everyone else, then kudos to you. You are probably not tethered to your phone like the rest of us automatons.

"The Elements of Style" is an informative and entertaining read if you need advice on writing your own quality content. Originally published in 1920, this book is a must-have on the bookshelf of any content writer.

I moved to New Orleans six years ago to immerse myself in the music scene. Since then I have become an avid collector of local music posters. With Jazz Fest happening all around us, I thought I would give tribute to these great local poster designs.

Modern digital marketing tools are available to everyone. In fact, most are free—you just have to know how to use them. Perhaps the most important of these free tools is Google Business.