Jon Hébert Creative Blog

Growing Your Email List

February 5th, 2020|

Your email list is still one of your most important marketing assets. Why? Since everyone on your list has asked to receive information from you, delivery is guaranteed. Other marketing avenues—social media, online ads & SEO—depend on the right person seeing your message at the right time. This doesn't always happen.

Designing Music

September 30th, 2019|

I specialize in designing album artwork, whether you need a physical CD package or digital artwork to share online. Here is a collection of my work so far.

A Day In The Life Of A Freelancer (Atmospheric Amphibian Deluge)

July 23rd, 2019|

It is a New Orleans Tuesday in the latest year of change. People, the weather, the city... everything seems to be shifting, and questionably for the best. I spend my days working as a freelance creative, handling everything from website and logo design to naming bands, writing books and producing music. Freelancing is an ideal life if you can make it work. There is success to be found, unless the industry you are in starts a steady downward turn like mine has been for the past several years. I am feeling it in the pocketbook, but I manage to make it through because I do good work and have repeat clients that I am eternally thankful for.

Grow Your Email List

May 6th, 2019|

Two of your most important marketing assets these days are your website and email list. Hopefully, you are using an email newsletter program with a sign-up box on your website, and you are sending out monthly emails to your customers. If you aren’t taking advantage of your email list, now is the time to start. Let’s talk about the best ways to leverage these marketing tools.

Media Decks: A Powerful, Shareable Marketing Tool

April 5th, 2019|

Media decks, slide decks, pitch decks, media kits, EPKs... No matter what you call it, this vital marketing tool is becoming popular among businesses, corporations, entertainers, influencers, musicians and entrepreneurs. Many of my clients have been asking for this product lately, so I thought I would write about them and share why they are such an effective marketing tool.

How To Build A Great Musician, Band Or Songwriter EPK

October 7th, 2018|

The song list is perfect, the band is tight, and you’ve made it through your first set of gigs—now’s the time to start promoting your new project! In this series of articles, I’ll break down the essential components of marketing your band, namely your EPK, website, album designs and overall branding. This advice works for songwriters, solo artists, bands, and any artist or entrepreneur looking to promote themselves.

Graphic Design Secrets: How To Work With Color

September 14th, 2018|

One of the first decisions in any design project is picking an appropriate color palette. The colors you pick influence the mood of your brand and evoke emotion in your customers. With that in mind, let's take a closer look at color basics along with a few personal tips and tricks you can use to make your next design work like magic.

Why Mobile Websites Matter

June 5th, 2018|

If you are like everyone else, you are using your phone daily to search and find businesses that fit your needs. If you are not like everyone else, then kudos to you. You are probably not tethered to your phone like the rest of us automatons.

Book Review: The Elements of Style

May 15th, 2018|

"The Elements of Style" is an informative and entertaining read if you need advice on writing your own quality content. Originally published in 1920, this book is a must-have on the bookshelf of any content writer.

New Orleans Music Poster Bonanza!

April 27th, 2018|

I moved to New Orleans six years ago to immerse myself in the music scene. Since then I have become an avid collector of local music posters. With Jazz Fest happening all around us, I thought I would give tribute to these great local poster designs.

Case Study: Elspeth’s Airs

April 13th, 2018|

For New Orleans resident Justine Diamond’s natural perfume line Elspeth’s Airs, it was important that her brand capture both the spirit of her ancestor Elspeth McEwan, who inspired the line, and the element of air.

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